AI Synthetic Persona Research
Politics, Government & Public Policy

Insight.
In days,
not months.

We build AI-generated synthetic personas, run them through a moderated discussion, and return findings in three business days. No recruiting, no scheduling, no wait.

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$3,000
Fixed fee
3 days
Turnaround
1 topic
Pilot starts here
Watch the presentation
Luminetix.ai · Overview
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The problem
85+
Years since the focus group was invented.

We're still doing it the same old way.

The focus group was invented 85 years ago — and almost nothing about the process has changed since. Call people on the telephone. Make clients fly to Poughkeepsie. M&Ms and room-temperature barbecue on paper plates. The insight industry hasn't changed the model. It's just charged more for it.

01
Recruit
Call people on the telephone. Beg them to show up. Lose a third of them before the session starts.
02
Convene
Fly your client to a conference room in a suburb. Eight strangers. Folding chairs. M&Ms and room-temperature barbecue on paper plates.
03
Record & transcribe
90 minutes of tape. 30 pages of transcript. Three weeks of manual analysis by someone junior.
04
Deliver
A 60-page PDF. Six weeks after you needed the answer.
Verdict
Costly. Time-consuming. Inflexible.
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The old way vs. the new way

Five things a focus group could never do. Until now.

The old way
The new way
Test all the creative you have
—
By the fourth ad, the room is tired. By the sixth, they're telling you what you want to hear so they can go home.
✓
Test as much photo and video as you want. Our participants never get tired, never tune out — the twentieth spot gets the same fresh attention as the first.
Reach the unreachable
—
Some audiences can't be recruited at any price — a state legislative district, a small town, a sliver of a subgroup.
✓
We make the impossible recruits possible. State leg seats, small towns, remote areas, tiny subgroups. No such thing as a needle in a haystack.
Scale on demand
—
Eight people, ninety minutes, and only the questions that fit before time runs out.
✓
As many personas as you want. As many questions as you want.
The group never disbands
—
The session ends, the participants scatter, and the group is gone forever.
✓
Personas aren't lost when the group ends. Ask a follow-up question — or reconvene the same group for a second discussion a month later. No problem.
Total confidentiality
—
Every participant is a potential leak — one phone recording away from your strategy going public.
✓
Everything stays confidential. Ask whatever you want, with zero risk of a rogue participant recording or leaking.
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How Luminetix is different

We run the study.
You walk in with answers.

Luminetix isn't software you configure and run yourself. Every engagement is handled by our team — we design the personas, facilitate the discussion, and deliver finished findings. You brief us like a research partner. We take it from there.

DIY Research Platforms
—
Buy a seat. Learn the interface.
—
Design and configure the study yourself.
—
Hope you set it up correctly.
—
Interpret the raw output on your own.
—
You own the error if the findings are wrong.
Luminetix
✓
Brief us on your question.
✓
We design the personas and discussion protocol.
✓
We run the study and moderate the discussion.
✓
We deliver a finished, presentation-ready insight report.
✓
We'll even ship you some M&Ms.
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How it works

Four steps.
Three days.

Step 01
Persona generated
E
Elena, 34
Senior PM · Berlin · ENFJ · #0247
ValuesAutonomy, craft
BuysEvidence, not pitches
PainToo many tools
Generate personas.
Describe your audience. We generate a population of synthetic personas — each with identity, behavior, and psychology.
Step 02
Live discussion
What would make you switch brands?
ELENA #0247
Honestly? A friend's rec over any ad.
JAMAL #0881
Price. 15% cheaper and I'm gone.
Moderator is typing · · ·
Run the discussion.
Personas convene in a moderated discussion — free-form or scripted. Show them anything: a concept, an ad, a video, a prototype. They respond as themselves.
Step 03
Themes extracted
Credibility of output
Speed to decision
Stakeholder readiness
247 voices · 4 themes · 38 min
Analysis, automatic.
The platform listens in real time, extracts themes, and delivers a presentation-ready insight report.
Step 04
Run again
↻Swap Gen Z for boomers
↻Test concept B against A
↻Show a video or ad stimulus
↻Pivot the discussion topic
↻Add a pre / post survey
Iterate.
Change something. Run it again. Different personas, a new concept, a new question. Insight compounds with every pass.
Under the hood
Personas aren't pulled from thin air. They're engineered.

Every Luminetix population is built by a proprietary persona engine engineered alongside pollsters who've called real races. It draws on decades of campaign public-opinion data, calibrated by a proprietary algorithm shaped in collaboration with those same analysts — until it mirrors the audience you actually need to understand. Anyone can ask a chatbot to play pretend. Building a population you can trust takes polling science.

The data
Decades of campaign public-opinion research — real races, real electorates, real results. The kind of data you can't scrape, license, or prompt your way into.
The algorithm
A proprietary calibration algorithm shaped in collaboration with pollsters who've called real races. Geography, demographics, partisanship, psychographics: every persona earns its seat.
The validation
Before any discussion runs, the population is benchmarked against known real-world data. If it doesn't match reality, it doesn't run.
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What you receive

Finished findings,
ready to present.

We send three files. You open them in the meeting. Nothing to configure, reformat, or hand off to an analyst first.

Full transcript
A verbatim record of the session — every participant, every response, tagged by persona ID so you can trace any finding back to its source.
Theme analysis
The patterns that kept surfacing, ranked by frequency and intensity — including the things that surprised us. Tensions and contradictions included.
Insight report
Around a dozen pages: what we found, what it means, representative quotes. Designed to go straight into a stakeholder meeting without edits.
The engagement

Your next insight is
three days away.

Bring us a topic. We design the personas, run the discussion, and deliver the insight report — in three business days. Start with a single pilot topic or bring us the full research agenda.

One-Time Pilot
$3,000
One pilot topic. A full study. A real deliverable. A low-stakes way to see exactly what we can do.
  • One pilot topic to explore
  • Results in 3 business days
  • Insight report + transcript
  • No subscription required
Start with a pilot →
Full Engagement
$9,000
Bring your full research agenda. Ask as many questions and run as many iterations as the decision requires.
  • Unlimited questions
  • Unlimited iterations & pivots
  • 3-day turnaround per study
  • Dedicated research partner
Commission a full engagement →
Not sure which fits? Start a conversation — no commitment required.
The team

Built by people who've been in the room.

Martin Hamburger
Martin Hamburger
Founder

Thirty-three years in political campaigns and consulting. House members, Senators, Governors, ballot initiatives, organizations trying to move public policy. The job has always been the same: find the message that moves people, then drive it home. That's the same muscle Luminetix runs on.

Beau Salant
Beau Salant
Client Manager

A pollster by training. Nearly a decade of turning survey data and focus group conversations into strategy for campaigns up and down the ballot. At Luminetix, he’s your dedicated research partner: every engagement runs through him, from first brief to finished report.

Vinay Gidwaney
Vinay Gidwaney
Tech Advisor

Serial entrepreneur. Three decades building software companies. During the pandemic, he helped run the mass vaccination sites at Fenway Park and Gillette Stadium — 10,000 people a day through the door. He joined OneDigital in 2021. His wife made him promise to stop doing startups.

Veer Gidwaney
Veer Gidwaney
Advisor

Three exits. Control-F1, acquired by Computer Associates in 2006. Maxwell Health, acquired by Sun Life Financial in 2018. Ansel Health, acquired by Renaissance in 2025. He knows how to build something people want to buy.

Get in touch

Start the conversation.

Tell us what you're trying to learn. We'll come back to you within one business day.

Intelligence on Demand

Brief us on a real question.

We'll take it from there — personas, discussion, analysis, delivery. All of it.

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